Meet Me
I’m Joury Jassim — an artist and designer based in Kuwait. My creative journey began in 2017 with hand-carved wooden art, where I found a passion for expressing individuality through craftsmanship. Over time, this passion evolved into designing unique footwear — turning my artwork into wearable pieces that reflect my personal style and connect with the needs of young women.
Why choose us?
About PickWhatYouWear.
Founded in early 2024, PickWhatYouWear is a Kuwaiti brand born from a love for originality and self-expression. Each design is crafted with passion and manufactured in China, using high-quality materials to ensure both style and comfort. Our mission is to empower young women to express themselves through fashion that feels as good as it looks.