Meet Me

I’m Joury Jassim — an artist and designer based in Kuwait. My creative journey began in 2017 with hand-carved wooden art, where I found a passion for expressing individuality through craftsmanship. Over time, this passion evolved into designing unique footwear — turning my artwork into wearable pieces that reflect my personal style and connect with the needs of young women.

Why choose us?

We are a proudly Kuwaiti brand.
We only use premium leather.

About PickWhatYouWear.

Founded in early 2024, PickWhatYouWear is a Kuwaiti brand born from a love for originality and self-expression. Each design is crafted with passion and manufactured in China, using high-quality materials to ensure both style and comfort. Our mission is to empower young women to express themselves through fashion that feels as good as it looks.

Connect with Us!

We’re always looking for creative designers to collaborate on exclusive designs. Fill the form below to get in touch!

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